In a partnership with City Surf Series, Caltex Eastern Cape Marketer (CECM) helps to fund the Surfing South Africa (SSA) “Learn to Surf” development and education programme. In 2019, there were three events, two in Port Elizabeth and one in Port Alfred. These provided the opportunities for young people from marginalized local communities to engage with accredited SSA coaches and programme leaders with the aim of fostering a love of surfing.
In addition to a tag team surfing event, the holistic Learn to Surf programme includes water safety talks from NSRI and education by NGO Ocean Pledge on the ‘hows and whys’ of recycling. The final event in 2019 concluded with a community beach clean-up.
“For us it is more than just being one of the top fuel providers in the Eastern Cape we take our responsibility to uplift the lives of our communities seriously – be it by supporting education, sport, healthy living or making a positive impact on the environment by introducing responsible practices,” said Pat Kelly, CECM COO.